It should define what we seek to become as an organization, yet describe something that is realistic. Goals and Objectives. The best goals are SMART: specific, measurable, aggressive, realistic, and time-bound. Apple's vision/ mission, objectives, and the strategies Order custom essay Apple: the Company's Visions and Objectives with free plagiarism report. Since it was founded on April 1, 1976, the organization has become a pioneer in incorporating change, cutting-edge technology, and aesthetically pleasing design. April 8th, 2019 To implement an iPhone picture system in order to achieve higher customer satisfaction, increased staff knowledge and value, and company enrichment, that is consistent with the values, goals, and integrity of Zip L ine Hilton Head. Knowing the mission and vision driving an organization is the first step to truly understand how this business is working towards its short- and long-term goals. The company uses these guiding principles to model its brand based on equality, diversity, social and environmental impacts, and the evolution of the sport. Apple Inc 's Mission Statement and Vision Statement An April 17th, 2019 - Some of Apple's products Apple Inc 's corporate vision . However, you are probably not surprised to learn that their role does not stop there. Google's mission is to organize the world's information and make it universally accessible and useful (Edwards, 2012). Let's dive into Apple's current mission statement and vision statement a little further. To build and manage innovative integrated property developments that are catalysts for a better quality of life. Mission Statement. Vision. " Aligned with the corporate mission statement, this vision statement highlights the company's strategic objective of being at the top of the competition, considering large players like Amazon . 4.4 Mission and Vision in the P-O-L-C Framework - Principles of Management